Social Media Guide

Below you’ll find a general timeline you can use to plan your social media calendar for Give Big Pittsburgh. Different time periods leading up to the day may require a more focused message to encourage nonprofits in your network to sign up, plan, promote, and prepare for the big day! Here are some helpful links you may want to include in your social media posts:

  • Official Site: www.givebigpittsburgh.com
  • Nonprofit Toolkit: www.givebigpittsburgh.com/info/nonprofit-toolkit
  • Webinars: www.givebigpittsburgh.com/info/workshops
  • FAQs: www.givebigpittsburgh.com/info/faq
  • Downloads: www.givebigpittsburgh.com/info/nonprofit-toolkit/downloads


4 Months Out

The focus during this time is to get the nonprofits in your network to sign up and be a part of the big day on November 28, 2017!


Facebook

  • Save the date: The second annual #GiveBigPittsburgh is November 28, 2017! You can be part of the celebration by giving to your favorite nonprofit on Give Big Pittsburgh. Visit www.givebigpittsburgh.com to find out more and register your nonprofit!
  • Is your nonprofit ready for #GiveBigPittsburgh? Register your organization on www.givebigpittsburgh.com and join our state in celebrating YOU this November 28!


Twitter

  • Are you ready to be a part of #GiveBigPittsburgh? Sign up today to celebrate: www.givebigpittsburgh.com
  • Is your nonprofit ready for #GiveBigPittsburgh? www.givebigpittsburgh.com
  • Register here today to be a part of the fun! www.givebigpittsburgh.com
  • Mark your calendars for November 28. It will be a day for everyone in our city to support philanthropy in our great community #GiveBigPittsburgh

3 Months Out

As #GiveBigPittsburgh gets closer you can put focus on both getting nonprofits to sign up and start to educate and prepare them for the big day!


Facebook

  • Have you signed your organization up for #GiveBigPittsburgh on November 28? Join the [X NUMBER] of nonprofits who have already signed up to be a part of this exciting day for ! Head to www.givebigpittsburgh.com to get started and be a part of the fun!
  • Is your nonprofit ready for #GiveBigPittsburgh? Register your organization on www.givebigpittsburgh.com and join our community in celebrating YOU this November 28!


Twitter

  • We’re getting pumped for the #GiveBigPittsburgh! Join the conversation by following GiveGabGives and liking the #GiveBigPittsburgh page on FB!
  • Signed up for #GiveBigPittsburgh already? You rock!! Now check out the Nonprofit Toolkit on www.givebigpittsburgh.com for tools and resources!
  • A little can go a long way when our community gets together and gives together on November 280 for #GiveBigPittsburgh! Join the movement - register your organization today!
  • Don’t forget to sign up for a #GiveBigPittsburgh Webinar! The next webinar is scheduled for [DATE AND TIME] and will focus on [TOPIC]. Sign up here: www.givebigpittsburgh.com/info/workshops
  • Have you signed up for a #GiveBigPittsburgh webinar yet? Learn how to prepare, promote and succeed this #GiveBigPittsburgh - sign up here www.givebigpittsburgh.com/info/webinars

2 Months Out

Once we're 2 months away from #GiveBigPittsburgh, messaging should start to focus less on signing up and more about how to prepare for and promote the day


Facebook

  • Wow! #GiveBigPittsburgh is only two months away! Is your nonprofit ready for the giving fun on November 28? Check out the Nonprofit Toolkit on www.givebigpittsburgh.com for tools and resources!
  • Hurry! There are only [X NUMBER] days left to sign your nonprofit up for #GiveBigPittsburgh! Join the [X NUMBER] nonprofits who are already getting ready to celebrate #GiveBigPittsburgh this November 28! To learn more and sign up your organization head to www.givebigpittsburgh.com


Twitter

  • Join the [number of orgs signed up] nonprofits for our #GiveBigPittsburgh - register here www.givebigpittsburgh.com
  • Have you checked out the #NonprofitToolkit on www.givebigpittsburgh.com yet? Check out the tools to help you be a success on November 28!
  • “My hope is to leave the world a little better for having been there.” – Jim Henson. What will you give to make the world better? #GiveBigPittsburgh
  • Not sure where to begin planning for #GiveBigPittsburgh? Head to the Nonprofit Toolkit on www.givebigpittsburgh.com for planning guides, email templates, downloadable content and MORE tools to make your #GiveBigPittsburgh campaign a success!
  • Running out of time to plan your #GiveBigPittsburgh campaign? Don't fret! The Nonprofit Toolkit at www.givebigpittsburgh.com has got you covered!

1 Month Out

Time to start promoting the event, highlighting the nonprofits who have signed up and how many of them will be participating. Last chance to push training!


Facebook

  • Did you know that [X NUMBER] nonprofits have already signed up to be a part of #GiveBigPittsburgh on November 28? Join the growing number of our city nonprofits before sign ups are closed on [DATE]! Sign up your organization to be a part of this historic day at www.givebigpittsburgh.com
  • Last chance for webinars! Don’t miss your last chance to attend a #GiveBigPittsburgh webinar to help you prepare, promote, and SUCCEED this November 28! Sign up here: www.givebigpittsburgh.com/info/webinars


Twitter

  • Join the [number of orgs signed up] nonprofits for #GiveBigPittsburgh - register here www.givebigpittsburgh.com
  • Have you checked out the #NonprofitToolkit on www.givebigpittsburgh.com yet? Check out the tools to help you be a success on November 28
  • “My hope is to leave the world a little better for having been there.” – Jim Henson. What will you give to make the world better? #GiveBigPittsburgh
  • Is your organization ready for #GiveBigPittsburgh on November 28? Check out the Nonprofit Toolkit on www.givebigpittsburgh.com for tools, tips, and resources that will help you make this November 28 the best one yet!
  • Running out of time to plan your #GiveBigPittsburgh campaign? Don't fret! The Nonprofit Toolkit at www.givebigpittsburgh.com has got you covered!

2 Weeks Out

Time to start increasing the amount of posts about #GiveBigPittsburgh on November 28 so that your network is ready for the big day.


Facebook

  • Today (September 30) is your last chance to sign your organization up to participate in #GiveBigPittsburgh on November 28! Head to www.givebigpittsburgh.com to sign up your nonprofit for the big day in only TWO WEEKS! We can’t wait :)
  • Wow! [X NUMBER] nonprofits are signed up for the second annual #GiveBigPittsburgh on November 28!
  • November 28 will be a great day! Check out all of the participating nonprofits on www.givebigpittsburgh.com


Twitter

  • Last chance to sign up for #GiveBigPittsburgh on November 28! Learn more and register at www.givebigpittsburgh.com
  • Missed any of the #GiveBigPittsburgh training webinars? Head to www.givebigpittsburgh.com/info/webinars to watch the recordings!
  • With [X NUMBER] of organizations participating in #GiveBigPittsburgh, we know this November 28 will be a big one!

1 Week Out

Start a countdown! Get your network excited for the giving day to come!


Facebook

  • Only one week until the second annual #GiveBigPittsburgh on November 28! We are so excited to support the [X NUMBER] nonprofits participating in this historic day for our city. Show your support by being a #GiveBigPittsburgh champion! Check out this page for more details: www.givebigpittsburgh.com/info/champion-toolkit


Twitter

  • We’re a week away from #GiveBigPittsburgh and we couldn’t be more excited for the [X NUMBER] nonprofits participating!
  • Not sure who to support on #GiveBigPittsburgh? Check out www.givebigpittsburgh.com to find a great our city nonprofit that needs your help!
  • Don't forget to update your profile with the #GiveBigPittsburgh Graphics! Grab them here: www.givebigpittsburgh.com/info/downloads
  • Promote the second annual #GiveBigPittsburgh on November 28 by updating your profile picture or cover photo!
  • Check out this page for downloads YOU can use to promote the big day on November 28: www.givebigpittsburgh.com/info/downloads

The Day Before

Tomorrow is the big day! Start building excitement within your network.


Facebook

  • Get excited! When the clock strikes 9AM on November 28 it will officially be #GiveBigPittsburgh! Head to www.givebigpittsburgh.com to check out all of the amazing our city nonprofits participating in this historic day.


Twitter

  • #GiveBigPittsburgh is tomorrow and we can’t wait! Head to www.givebigpittsburgh.com to support one of the [X NUMBER] of nonprofits.
  • Only a few hours until the second annual #GiveBigPittsburgh! Which of the [X NUMBER] our city nonprofits will YOU support this November 28?
  • Don't forget to update your profile with the #GiveBigPittsburgh Graphics! Grab them here: www.givebigpittsburgh.com/info/downloads
  • Don't forget to update your profile photos to support #GiveBigPittsburgh! Grab the custom #GiveBigPittsburgh graphics here: www.givebigpittsburgh.com/info/downloads

The Big Day

The big day is here! Use this day to share #Unselfies and live updates throughout the entire 24 hour period.


Facebook

  • It’s here! The second annual #GiveBigPittsburgh on November 28 is officially underway and the totals are already growing fast. Head to www.givebigpittsburgh.com to find a nonprofit (or many!) to support on this exciting day for our city!


Twitter

  • #GiveBigPittsburgh is here! Head to www.givebigpittsburgh.com to support a our city nonprofit this November 28
  • Send us your #Unselfies this November 28 for a chance to be featured on our Facebook! Tag us with #GiveBigPittsburgh @GiveGabGives
  • Let’s show the world that our city is the most generous state of them all - head to www.givebigpittsburgh.com to support a our city Nonprofit!
  • Halfway through the second annual #GiveBigPittsburgh on November 28 and [X AMOUNT] has already been raised for our city Nonprofits.
  • Check out the #GiveBigPittsburgh leaderboards to see which nonprofits have raised the most this November 28 at www.givebigpittsburgh.com/leaderboards

The Day After

Celebrate the success of your nonprofit network and all of the donors and supporters who pitched in!


Facebook

  • Wow! In 24 hours $[X NUMBER] was raised for the [X NUMBER] participating nonprofits as a part of #GiveBigPittsburgh on November 28! Thank you to all of the great supporters who made #GiveBigPittsburgh a success - we are proud to be the our city today!


Twitter

  • Thank you to all of the supporters who made the first ever #GiveBigPittsburgh a huge success!
  • Thank you! You have made a difference in our great state! #GiveBigPittsburgh


Other Social Media Ideas

#UnSelfie Challenge

Have donors and supporters take a 'selfie' with a caption or a cue card that explains how or why they are 'giving' this #GiveBigPittsburgh.


Social Media Highlights

If there are any nonprofits going above and beyond with their #GiveBigPittsburgh planning - highlight the great work they’re doing with a quick post asking them questions like “why are you participating in #GiveBigPittsburgh?” and “how does your organization make a difference?” or any other questions you can think up that will get your network invested in the impact they will have on November 28.


Start a Countdown

As you get closer to the big day start a social media countdown so your supporters definitely won’t forget what November 28 is! Each day you countdown can feature different information or highlight a different fact or insight about your community and its nonprofits. Get creative! Every week on a specific day share an official #GiveBigPittsburgh update.


Create Custom Graphics

You can create a graphic using free tools like Canva.com to show how many nonprofits have signed up, how many days until November 28, and other information that will get your supporters excited.


Real-Time Thank Yous

On the big day and the day after - thank donors on social media by shooting them an @mention on twitter!